Today many companies strive to develop their business not only in the US and Europe but also in Eastern countries, for example, India. Bookmakers and casinos have been doing their business there for a long time already and they make good money. More details you may find on https://bizzocasino.com. This is a very promising market, which is worth paying attention to. In this article, we will talk about what you need to consider when planning marketing activities in India.
The Indian market is not a single entity. The state unites 29 states and 7 union territories, which differ from each other in ethnic and religious, infrastructural, climatic, industrial, economic, and other aspects.
That is why it is important to study in detail the cultural characteristics of the region. This is also confirmed by the experience of McDonald's, which entered the Indian market and made a number of mistakes.
McDonald's has been sued for using beef tallow to make French fries. Indian activists smeared the restaurant's mascot with cow dung and refused to accept the company's assurances that it uses only vegetable oil. In addition, Indians opposed McDonald's television commercials that mentioned "puja" - a Hindu religious ceremony.
All of this McDonald's could easily have avoided if it had spent the time and money to conduct market research on cultural and food preferences, as well as to conduct a preliminary public relations campaign explaining how restaurants would take into account the tastes and religious feelings of Indians.
The effectiveness of advertising channels available in India is also variable and depends on the development of the region. However, the list does not differ from the usual ones all over the world: television, radio, print, and digital media and platforms, OTT on streaming platforms, and outdoor advertising.
Advertising for the Indian market is distinguished by a clear understanding of the target audience, and in this regard, the right choice of the language in which it will be broadcast. The rules for a multi-level assessment of a region also apply to this area.
It is important to take into account both the preferences and the pace of life of consumers: in megacities, commercials within a minute are preferable, while in regions with a more measured pace of life, they will be happy to watch a three-minute mini-film about family values and traditions.
Regardless of what business you want to promote in India, you should keep in mind the ethnic and religious diversity of Indians, the legal and legal regulations of a particular region, as well as the most effective advertising channels, and the level of trust in them.